Introducing the most advanced pollution mask yet...Each and every part of the idMASK is designed
for air-tight performance, eliminating the leakage of polluted air, and filtering 100% of the
air you breathe.
Each and every part of the idMASK is designed for air-tight performance, eliminating the leakage of polluted air, and filtering 100% of the air you
Ergonomically designed to sit tightly on your face, the velvety-soft silicone facial seal keeps
out polluted air while maintaining comfort...
Thin and flexible, the silicone seal adjusts to your facial movements without compromising the
The shatter-resistant clear cover features soft curves and allows for better facial recognition.
Frequently Asked Questions
Q: Is air pollution really that bad for us? Most people walking on the streets
don’t wear masks.
A: The president of the China Medical Association describes air pollution as
“the biggest health problem in China.”
The IARC and The WHO designated particle 2.5 micron and smaller to be the deadliest form of
air pollution. Most people living in China know that air pollution is unhealthy, but are unaware
of the seriousness of the situation.
Q: How do I know that the idMASK actually works? Does it work better than other masks?
A: The idMASK was created specifically for air pollution. We were not satisfied with any other
mask on the market.
•Unlike other dust masks or surgical masks, the idMASK creates an air-tight seal on your face, eliminating the leakage of polluted air
from the sides of the mask.
•The imported idFILTERS have an electrostatic charge, meaning they attract and capture the tiny particle that would otherwise be inhaled.
You can see the filters turning grey from all the particles in as little as hours on a heavily
polluted day. Try it for yourself.
Q: We know that pollution causes problems for the elderly and children, but are they that much
of a threat to healthy adults?
A: Air pollution immediately effects the elderly, children, and those with breathing problems.
Although long-term effects have not been adequately studied, there is much evidence linking air
pollution to future respiratory problems and a variety of cancers. When inhaled, PM2.5 and smaller
particles never leave your body. That’s pretty scary!
Q: What are PM2.5’s? What do they consist of?
A: When health organizations mention PM2.5’s, they are referring to not just particles that are 2.5 microns but all the
smaller particles as well. These particle are so small that they can be suspended in the air. They are made up of soot, asbestos, cement,
metals, mold, bacterial, engine emissions, pesticides, and much more.
Q: How long do the filters last? Can we clean the mask when it gets dirty?
A: idFILTERS should be changed when they turn grey. As the particles accumulate the
electrostatic charge diminishes, so change them out every 3-7 days. During heavy pollution,
change the filters daily as they will turn grey in hours.
The mask itself is not only washable, it’s dishwasher safe.
Modern day air pollution poses serious problems to your health. According to the China Medical
Association, lung cancers are 2-3 times more prevalent in the cities than the countryside,
and air pollution is becoming“the biggest health problem in China.” While the contents in polluted air varies, heavy
industries as well as everyday carbon emissions from vehicles
The Effects of Air Pollution on Your BodyModern day air pollution poses serious problems to your
health. According to the China Medical Association, lung cancers are 2-3 times more prevalent in the cities than the countryside, and air pollution is becoming
“the biggest health problem in China.”
While the contents in polluted air varies, heavy industries as well as everyday carbon emissions
from vehicles all contribute to the pollutants we breathe.
Coal burning power plants, steel factories, and cement factories are the primary sources of air
pollution. In 2000, China’s coal consumption was 1.4 billion tons. In 2012, that amount soared by 152% at around
3.5 billion tons, or one half of all global consumption. These coal power plants, steel factories, and cement factories produce 90%
of sulfur dioxide discharge and 70% of nitrogen dioxide discharge and smoke.
According to the World Health Organization (WHO) and The International Agency for Research on
Cancer (IARC), Particulate Matter are the deadliest component in polluted air. They are
designated as Group 1 Carcinogen. Fine particulates are suspended in the air, and when inhaled,
penetrate deep into the lungs and bloodstreams unfiltered causing:
-Permanent DNA mutations
Particle Matter of 40 microns is the smallest the human eye can see. Particles this size can
usually be filtered by the hair and mucus in the nose, but the dangers lie in particles smaller
than 10 microns or PM 10.
PM 10 - Particles 10 microns or smaller can penetrate into the deepest part of the lungs,
the bronchioles or alveoli, causing:
PM 2.5 - When suspended in the air, these particles reduce visibility and cause the air to
appear hazy. PM 2.5 can penetrate the gas exchange regions of the lung affecting other organs
and the circulatory system causing:
-High Plaque Deposits in the Arteries
-Atherosclerosis (Hardening of Arteries)
-Exposure of only 5 ug/m3 a year is linked to 13% increase in Heart Attack
During the late winter/ spring winds the following particles were found in the dust storms
PM 0.1 - Particles emitted from modern diesel engines are typically the size of 0.1 microns.
These particles pass through cell membranes into organs including the brain, they have been known
to cause brain damage similar to Alzheimer’s Disease.
Tips and Advice
Since no one can completely avoid air pollution, it is important to limit exposure whenever possible.
The buildup of fine particles can cause problems both now and in the future. The above are tips
published by various sources both domestic and abroad.
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